- Joined
- Aug 20, 2009
- Messages
- 114
- Reaction score
- 2
- Points
- 18
- Location
- Cape Coral, Fl
- Model
- Freedom 275
I took a factory tour last Friday (January 8th) and was so impressed with the factory, the people, the boats, and everything about Grady White. I knew GW was a great company when I made the decision last Fall to purchase my 2010 Tournament 275 (which I took ownership of last September but have yet to splash until April '10). Having read the postings on Great Grady (especially from those members who have toured the factory) I decided to make the pilgrimage to Greenville with my 19 year-old son.
First I have to say that everyone at GW is terrific. We were given the tour by Eddie Rowe who is such a gracious host. During the course of our tour we had a chance to meet Kris Carroll and the rest of her management team (they happened to be in a meeting in her office and Eddie introduced us). What a wonderful group of caring professionals who really get that it's all about making us (their customers) happy.
As anyone who has been on the tour knows, you start by entering the factory and seeing two vintage wooden Grady White's in mint condition. Talk about craftsmanship!. Then you meet Bob (a mannequin) who represents the Grady White customer. I had read about Bob and seeing him in person really drives home the point that Grady White recognizes that they are building a lifelong customer experience.
We spent over an hour touring what seemed like every square inch of the factory. Along the way we met a number of people who all seemed pleased to have us as GW owners and that we took the time to visit (especially since we flew down from Boston just for the tour). If I was impressed before I took the tour, I am in awe of what a great company GW is. They definitely have me as a customer for life (and I have yet to launch my Grady for the first time).
The quality and craftsmanship in their boats is so impressive. The amount of handwork and the level of attention to detail is really top notch. Having seen what goes into their boats helps you understand why they cost what they cost, but also why they ride so well and how they hold their value. They are built rock solid (and yet even a minor blemish attracts major attention in the quality control to make sure that the boat leaving the factory is perfect).
Eddie told us the story about how they routinely get calls from owners of new 20+ year old Grady Whites (new to those owners) and how Grady White continues to support any GW owner. I laughed with Eddie about the fact that they had never heard of "planned obsolescence" in building Grady Whites - to which he responded that they are very proud of the longevity of their products.
In the end I concluded the they are a great company because: (1) they really care about their customers; (2) they are proud of building a top quality product; (3) they "get it" about how to differentiate GW from other companies by product and service; (4) they have the systems and infrastructure to build great boats; (5) quality starts at the design stage all the way through the dealer delivery and follow up support - it's not just a "marketing pitch".
I could go on for hours about how great the tour was. In the end all I can say is that if you own a Grady White and have never taken the tour - find a way to do it - you will be glad you did. If you are considering buying a Grady White - once you take the tour you won't even think about buying another boat.
I'll post pictures later.
It was one of the best days I've ever had.
Ken Goldman
First I have to say that everyone at GW is terrific. We were given the tour by Eddie Rowe who is such a gracious host. During the course of our tour we had a chance to meet Kris Carroll and the rest of her management team (they happened to be in a meeting in her office and Eddie introduced us). What a wonderful group of caring professionals who really get that it's all about making us (their customers) happy.
As anyone who has been on the tour knows, you start by entering the factory and seeing two vintage wooden Grady White's in mint condition. Talk about craftsmanship!. Then you meet Bob (a mannequin) who represents the Grady White customer. I had read about Bob and seeing him in person really drives home the point that Grady White recognizes that they are building a lifelong customer experience.
We spent over an hour touring what seemed like every square inch of the factory. Along the way we met a number of people who all seemed pleased to have us as GW owners and that we took the time to visit (especially since we flew down from Boston just for the tour). If I was impressed before I took the tour, I am in awe of what a great company GW is. They definitely have me as a customer for life (and I have yet to launch my Grady for the first time).
The quality and craftsmanship in their boats is so impressive. The amount of handwork and the level of attention to detail is really top notch. Having seen what goes into their boats helps you understand why they cost what they cost, but also why they ride so well and how they hold their value. They are built rock solid (and yet even a minor blemish attracts major attention in the quality control to make sure that the boat leaving the factory is perfect).
Eddie told us the story about how they routinely get calls from owners of new 20+ year old Grady Whites (new to those owners) and how Grady White continues to support any GW owner. I laughed with Eddie about the fact that they had never heard of "planned obsolescence" in building Grady Whites - to which he responded that they are very proud of the longevity of their products.
In the end I concluded the they are a great company because: (1) they really care about their customers; (2) they are proud of building a top quality product; (3) they "get it" about how to differentiate GW from other companies by product and service; (4) they have the systems and infrastructure to build great boats; (5) quality starts at the design stage all the way through the dealer delivery and follow up support - it's not just a "marketing pitch".
I could go on for hours about how great the tour was. In the end all I can say is that if you own a Grady White and have never taken the tour - find a way to do it - you will be glad you did. If you are considering buying a Grady White - once you take the tour you won't even think about buying another boat.
I'll post pictures later.
It was one of the best days I've ever had.
Ken Goldman