You're looking for a comparison from someone that has had both to be able to give real life experience on the two? Probably not going to find someone that has had both - and even if you did, the "sampling" size is going to be so small it would not be relevant. In reality, both are good companies and have been around for a long, long time. From my experience, which is limited to the Powerwinch brand, everything has been fine. That includes family members and customers. I'd also say that (again from experience) the PW brand is more popular. BUT, that's not to say that DL is bad - they definitely are a solid choice, too.