Out here in the Seattle area the Yamaha's and Honda's definitely seem like they're the most popular, then probably Mercury and last would be Suzuki. Up until a couple years ago, I didn't even realize that Suzuki was still making outboards as they just aren't hardly seen at all out here and they don't make very many vehicles anymore. Then, a buddy of mine bought a boat from a local boat company in Seattle called Wooldridge, of which I've met the owner Grant a few times before. I guess he was saying that Grant recommends Suzuki as the top choice of outboards for all of the boats that he sells because of the pricing, the warranty, customer service and so on. After hearing that, doing a little research, comparing prices and so on... that was about all it took for me to want to go with them for a re-power, if/when I ever need to. It's kind of like brands of downriggers, in the Seattle area here you see pretty much 9/10 boats with Scotty brand downriggers on them. I guess up in the Great Lakes and elsewhere throughout the midwest they love Cannon downriggers as I believe they're produced in Minnesota, and I think that's a big part of why Scotty's are so popular here as they're made just north of us up in BC, Canada eh.