I'm not sure if I have an electric choke or if it works. There's a round rubber disc on throttle shaft that you're supposed to push when turning the key. I assume that's the electric choke. If it is, mine has never seemed to do anything.
On the first start of the day, I have to manually pull the choke on the motor and turn the key a few times. If I can't get it to start by the third try, I push the manual choke to half-way and that usually does the trick. When the motor starts, I hustle back to push the choke in else the motor will stall. Once I push the choke back in, the motor idles at a good speed and then I'm underway.
With hot starts, I've tried both with and without the manual choke. Doesn't seem to make a difference, or if it does, I can't really tell given it takes me 10 tries to get the motor started again and I'm usually trying every option and sweating at that point. Turning the key for a hot start sounds and feels very different. With a cold start, I can hear the motor cranking and trying to engage. With a hot start, the motor sounds like it's wheezing and nothing is engaging. Sometimes I get barely any sound at all.
As for fuel, I'm using whatever is avail at the gas dock, but I do use Yamalube Ring Free with every fill up. I believe MA also only allows E10 but I'm not sure what octane I'm getting at the pumps.